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Serious About Selling Digital Printing?


Announcing the Selling Digital Printing Executive White Paper. Available Now!
By Patrick White, winner of the NAPL Technology Leadership Award
For questions or to call in an order, please call us anytime at 617.848.2626
To order via the Web, just scroll down or click here.
Digital Printing: Sales and Marketing White Paper
CEO/Owner Feedback
We provided a handful of CEOs and owners an advance copy. Here's what they had to say:
"The 'Killer App' article completely changed how I am approaching the market for digital."
"Exhiliarating. Motivating. Sobering. Terrifying. Great job!"
"I wish there was more information like this, written for me rather than for some vendor's hidden agenda driving so much of what gets published today."
"You're selling a $3,000 consulting engagement for three bucks an article. More power to you!"
"Just the kind of candid analysis and concise prose I need."
"Patrick, it's great to see you back in the game!"
"How soon can you get down here?"
24 pages, $48 for downloadable version.

Selling Digital Executive White Paper: Table of Contents


1. Digital Printing: Lessons You Can Learn from Desktop Publishing

2. How You Want to Be Perceived in 18 to 36 Months

3. Product Adoption and What to Expect

4. Where Are We Now? CEO Survey on Digital Printing Market Adoption

5. Marketing Digital Print: How Do You Win?

6. Solution Selling: What It Is, and What It Isn't

7. Digital Printing and the Killer App

8. Test Design Options for Direct Response

9. Versioning: Faster Close for Early Stage Adopters than Variable Data?

10. Example of a Versioning Opportunity: Gender Gap Analysis

11. Marketing Communications Roll-Out: Six Considerations to Keep In Mind

12. Variable Data Solutions Selling: Capabilities and Components List

13. 2009: 21 Market Predictions to Keep Your Company in The Game

14. Playing to Win: Seven Critical Tasks for Every Print Owner or CEO

Plus... Introducing MVP: Marketing Communications and Customer Portal Solutions


Unconditionally Guaranteed - Order Today and Save 50%


Make a good-faith effort to put these ideas into practice over the next 12 months.
If you don't see results, simply request a refund, no questions asked.

Questions or to order by phone: Call 617.848.2626 or pwhite@wadigital.com

Digital White Paper content is © 2009 White & Associates, Inc. PO Box 146756, Boston, MA 617 848-2626.

Digital Printing Sales & Marketing White Paper


Purchase via Download
$48.00download PDF version
Purchase Hard Copy
$90.00hard copy version, includes shipping

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